The Challenge
Challenge
Edible experienced a 40% drop in organic site traffic after migrating its front end to React, and needed an innovative SEO solution to recover and boost site performance.
The Solution
Comprehensive SEO Diagnostics and Audit
Toptal quickly diagnosed the significant drop in organic traffic by conducting an in-depth SEO audit that assessed keyword strategy, technical elements, and other impacts of the React migration.
Customized Traffic Recovery Plan
Toptal’s SEO team crafted an implementation roadmap with over 100 lines of recommendations to help Edible swiftly restore and surpass previous traffic levels while positioning the brand for sustained digital growth.
The Outcome
Positioned for Long-term SEO Success
Toptal’s strategic guidance positioned Edible to effectively address any upcoming SEO issues, including retiring zombie pages, improving page render times, removing duplicate content, enhancing website speed and mobile usability, and optimizing title tags and meta descriptions.
Strategic Blueprint for Digital Growth
The SEO audit provided Edible with a clear strategy to amplify organic traffic across its websites. The audit identified key areas of concern and offered actionable steps to strengthen Edible’s online presence.