Carlos Fernando Cabrera

Led the complete creation and development of the Bison Managed 401k brand, building its visual identity, tone of voice, messaging system, and positioning from the ground up as an extension of Bison Wealth. Designed and launched the Bison Managed 401k website with a conversion-focused user experience, contributing to an estimated 85% conversion rate of qualified visitors scheduling consultation calls through the funnel. Directed and produced large-scale monthly marketing campaigns across social media, paid advertising, motion graphics, and physical marketing assets, maintaining consistent brand presence and engagement since soft launch in December 2025. Managed cross-functional creative workflows involving designers, developers, and copywriters while overseeing the production and optimization of performance-driven campaigns based on ROI and customer acquisition metrics.

Led the end-to-end design of a production-ready SaaS platform, including a 20+ page marketing website and a fully functional user dashboard. Built a complete brand identity system from an existing logo, establishing a cohesive visual language across product and marketing. Created high-impact marketing, sales, and tech implementation collateral, including pitch decks, flyers, and implementation materials to support client acquisition and onboarding.

Built and deployed 100+ AI-assisted training videos to be used for employee onboarding for the insurance industry, owning scripting, visual direction, branding, and quality control to deliver standardized, production-ready assets. Designed and implemented structured, testable learning programs in Articulate Rise, creating interactive modules, quizzes, and checkpoints that enforced learner accountability and verified knowledge retention. Owned the full instructional production pipeline using Synthesia, converting complex operational, regulatory, and brand ethos content into scripted, branded, and measurable learning assets.

Designed and produced Graphon’s core pitch deck, used to secure initial funding and investor interest, aligning the company’s message with a clear, professional, and credible visual narrative. Created consistent visual standards—including typography, color palette, and layout systems—that became the basis for future Graphon pitch deck materials. Delivered a polished, investor-ready presentation that served as a central asset in the company’s early-stage communications with stakeholders and potential partners.

Delivered more than 120 technical 3D renders for Texwin’s Building Guide, ensuring all assets—including frames, hydraulic motors, and structural elements—matched real-world specifications with precision to support client decision-making. Led a multidisciplinary production team of 3D modelers and render artists, defining the art style, managing workflows, and overseeing technical projects to ensure precision, efficiency, and on-time delivery across all assets. Developed highly detailed 3D models of micro-elements used in Texwin’s construction machines and building systems, powering the functionality of the company’s interactive online builder and providing clients with accurate visualization tools. Produced hundreds of photorealistic 3D assets replicating Texwin’s full range of building components, including concrete types, flooring widths, metals, and framing systems, ensuring accurate digital representation for the company website. Created motion graphics and promotional 3D renders for social media campaigns, integrating realistic environmental effects such as rain, wind, and snow to demonstrate building durability and material performance in challenging real-world conditions.

Refined brand identity for an AI-powered HR platform in higher education, updating brand book, logotype, color palette, and website to align with evolving buyer profiles and market expansion. Developed a scalable brand strategy and voice to maintain recognition while expanding from admissions and recruitment into student and alumni engagement, ensuring consistency across all touchpoints. Collaborated with internal teams and external agencies to streamline design execution, reducing turnaround times and improving brand consistency across marketing and product visuals.

Led impactful campaigns like the Black Friday campaign, managing 200+ ads on platforms like Criteo, Google Ads, and Meta, plus a 10-day email strategy with three daily emails targeting B2B, B2C, and prospects, maximizing reach and conversions. Implemented a new brand system for HeatTrack, including colors and graphic elements. Developed guides for B2B and B2C audiences. This holistic approach, supported by ads on social media and Criteo for months, aligns designs with target groups. Developed HeatTrack’s Amazon Plus presence, creating infographics, images, and CGI visuals for products like Snow Melting Mats and their kits. This effort covered main and spin-off brands, ensuring a polished, target-focused representation.

Directed and designed impactful social media campaigns, enhancing brand visibility and engagement, focused on both healthcare practitioners and end users. Spearheaded print campaigns that effectively showcased Berkeley Life's Nitric Oxide supplements, driving consumer interest and sales. Collaborated with cross-functional teams to develop on-store marketing strategies aligned with Berkeley Life's brand identity and business goals.

Produced 250+ e-learning videos for cybersecurity training, transforming scripts into engaging 1-2.5 min modules while ensuring clarity, consistency, and industry relevance. Standardized video style by creating a cohesive guide for colors, typography, transitions, intros, and captions, ensuring scalability and brand consistency. Optimized workflow by testing and recommending animation and edition tools, improving efficiency while providing insights for the client to streamline future content creation.

Designed tokens, meeples, 3D illustrations for board placement tiles, coins, and multiple concept art illustrations by hand using Adobe Illustrator, Photoshop, and Cinema 4D, enhancing the visual appeal and functional usability of the board game. Created 104 playing cards within budget constraints using AI-assisted illustration and hand-painted backgrounds, merging them with AI-assisted hero images and custom UI elements, delivering high-quality designs ahead of schedule. Developed the game's logo and rulebook, adapting the creator's concept to ensure clarity and accessibility for players, resulting in a user-friendly and cohesive game identity.

Designed and delivered 80 cards, 6 player boards, 120 tokens, and meeple stand-ins using Adobe Illustrator and Photoshop for the alpha stage of a board game, enhancing player engagement through visually appealing and functional components. Redesigned the game manual from a 43-page document to an 8-page, user-friendly guide, streamlining content to improve readability and accessibility for players of all ages, resulting in a more intuitive understanding of game mechanics. Designed a central board using AI and digital illustration, integrating thematic elements and spatial design to enhance gameplay and allow post-alpha adjustments

Led a comprehensive brand redesign, updating typefaces, color palettes, branded illustrations, and assets. Ensured brand consistency across all platforms and materials. Overhauled Stellary AI's social media presence, creating engaging and cohesive content. Implemented a new content strategy to increase brand awareness and audience growth. Developed a concrete marketing strategy to promote Stellary AI's offerings. Identified target audiences, created compelling messaging, and selected the most effective channels to reach and engage with potential customers.

Designed 3D illustrations for the board game's elements, player boards, game cards, trays, markers, and dice. Built the game's brand identity guide based on research, feedback from target audiences, and AI art visualization. Created mockups and product packaging for the tabletop game

Created and optimized Klaviyo email and SMS campaigns, improving click-through rates and driving sales growth through targeted messaging. Designed and managed multiple Meta and Criteo ad campaigns, enhancing ad performance and increasing return on ad spend (ROAS) through data-driven creatives. Designed and implemented in-store brand identity assets, including stoppers, offer signalers, and samplers, increasing promotional visibility and customer engagement. Developed and executed social media content strategies, aligning visuals and messaging to boost engagement and brand consistency across platforms.

Modeled and sculpted five ultra-realistic male models and five ultra-realistic female models with different body fat percentages. Applied 3D product animation and 3D textures in 8K resolution to ten human models with different body fat percentages, taking into account the changes in striated muscles, wrinkles, muscle definition, and cellulitis. Designed a method for morphing between different body fat percentages without increasing the file size and delivered the files in a real-time AR-ready format. Modeled several ultra-realistic 3D human male and female bodies for a fitness app. Developed a system for the models to morph depending on the user's body fat percentage, enabling users to compare their bodies to the model and adjust their diet.

Executed a comprehensive rebranding strategy for PepsiCo Digital Commerce, including logotype, brand design, brand book design, and ancillary assets, such as digital presentations and corporate material. Crafted PepsiCo Carbon 8's (in-house design agency) brand identity, aligning values and unique selling propositions. Collaborated with multidisciplinary teams, implementing cohesive design solutions. Designed logotype and brand identity for PepsiCo Workforce Management. Created assets for HR initiatives, fostering internal communication. Contributed to a cohesive HR brand presence, conveying values through effective design strategies.

Redesigned the brand logotype, brand image, and brand collaterals to align its look and feel with a new target audience. Built a complete product package, brand identity guide, booklet redesign, playing card design, and tabletop game design for the company. Created user stories and user personas and conducted market research to find user pain points, wants, and needs.

Art directed and 3D illustrated several concept art pieces, consisting of environment designs for the Soul Wanderer videogame. Built the brand's identity guide and designed the video game's logotype and brand guidelines document. Created a style guide for the art direction that the videogame's world should stay within. This will be used by video game developers to physically create the world in an art-accurate way

Modeled, textured, and rendered more than 500 3D products in a true-to-life manner. Said images are now used as product profile images for the brand's website. Created 3D replicas of the brand's entire product catalog to be used as sales material. Designed 360° animations for the brand's online product catalog.

Developed the game's core loops, designed critical elements of the game experience, and utilized state-of-the-art tech stacks. I also created a repeatable and scalable pipeline and presented everything to the company board. Created two user personas based on market research, covering competitors, client mindsets based on psychological studies, and state-of-the-art software. Designed storyboards and concept art to illustrate the main game mechanics

Built a complete brand identity guide, including the logo, stationeries, publicity 3D animations, idents for TV and video, and a pitch deck. The company's image helped attract thrice the initially expected investment. Designed 3D product shots and animations for an international sunglasses brand. Digitally recreated their products and designed 3D environments that fit the brand's identity. Created the complete brand identity and launch campaign for a local library, which included logotype, stationeries, 3D character design, illustrations, and on-site and digital advertisements. Redesigned a local restaurant chain's brand identity, including its logo, stationeries, menu, packaging, and digital advertising campaign. Illustrated an EDM music artist's complete discography and brand identity. It included creating a brand guidelines document, illustrating ten EP albums, and launching a 100-variant NFT collection. Designed the packaging and advertising strategies for a regional alcoholic drink brand, including three different labels, each with three differently sized packages.

Designed more than 15 product animations for Starbucks USA, Starbucks Panama, and Starbucks Costa Rica. Built a brand identity guide for three major delivery service companies in Guatemala. Designed a complete in-store marketing campaign for Dr Pepper Latin America, including displays, advertisements, stickers, and a social event.

Led a team of 2D and 3D animators to create a 5-minute-long production for a music video. It was a project that used mixed media to portray a story visually. The video included AI-generated images, 3D rendered assets, and 2D painted backgrounds. Built a complete brand identity guide and discography for a rock band based in the Netherlands. It included their logotype, print-ready memorabilia, and their complete discography. Designed several motion graphics projects for brands in the finance and healthcare industries.

Designed more than ten brand identity guides for medium-sized companies. Those guidelines included stationeries, brand colors, typography, packaging, and in-store displays. Designed an advertising campaign, including ten visuals for billboards, five newspaper advertisements, and 20 social media posts. The campaign produced an average of 5 times a return on investment. Recorded and edited a one-hour-long documentary about the history and processes of a local technology business