About

Daniel is an experienced designer who always focuses on the balance between strategy and pristine execution in every project. He understands client business models and accurate KPIs are as important as the UX/UI path, digital product design, and branding. Over the past 15 years, Daniel has worked for a variety of brands, including Visa, Viacom, Coca-Cola, The Vatican, and Dunkin.

Top Skills

Weighted by years of hands-on experience.

8Skills
  • Branding — 12 years23%
  • UX Design — 10 years19%
  • UI Design — 10 years19%
  • UX Flows — 10 years19%
  • Web UX — 10 years19%

Also works with

  • Web UI
  • Web UX Design
  • Web UI Design

Experience

  1. Jan 2020 — Present

    Creative and Product Design Lead

    Vestaboard, Inc.

    Built a web brand presence including company websites and advised on Shopify integrations. Built the brand and brand guidelines for Vestaboard Plus, the core company SaaS product, including IOS and Android mobile apps and web apps. Created creative and content frameworks based on different disciplines including CGI, Post, FX, AE, PS, AI, and some others, to allow any creative partner to generate quality content for the brand.

  2. Jan 2013 — Jan 2020

    Creative Director | Product Design Director

    BrandSpa Las Vegas - Bogota

    Worked for local and international brands and startups, mainly in digital-oriented developments, involving project management and leading teams of front-end and back-end developers, designers, and copywriters. Led the product design for projects like websites, software, and other platforms. Led the design for wide responsive websites projects, involving planning and UX process, UI design, and testing. Acted as the lead designer for iOS and Android app projects, involving planning and UX process, UI design, and testing. Handled designs for companies and startups based in the USA, China, and LATAM.

  3. Jan 2011 — Jan 2012

    Creative Director

    DDB

    Led designers, developers, and copywriters through regional campaigns for clients like Nickelodeon, Viacom, Telefónica, and others. Contributed to the digital environment for Nickelodeon show premiers involving website development and social media strategies. Created digital communities for Henkel brands. Represented the country as the first digital Young Lion in Cannes Lions Festival of Creativity. Led digital projects for local brands.

  4. Jan 2007 — Jan 2011

    Art Director

    DDB

    Worked for brands like Philips, Loctite, Superbonder, Igora, and many others, specifically leading them into digital. Started as art director then decided to move to copywriting. Had great teamwork with brilliant planners. Handled art direction for Phillips regional campaigns, Henkel campaigns, and additional local brand campaigns.

  5. Jan 2005 — Jan 2007

    Graphic Designer

    BBDO

    Collaborated with a wide variety of campaigns for brands like Pepsi, Lipton, Visa, Avianca, and many other global and local brands in projects involving print, OOH, film, and digital. Led the design for a wide number of Pepsi, Visa, and massive consumer local projects.

Education

  • Postgraduate Degree in Advertising and Marketing

    Jorge Tadeo Lozano University - Bogotá, Colombia

    2006 - 2007

  • Master's Degree in Graphic Design

    National University of Colombia - Bogotá, Colombia

    2000 - 2005

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