About

Dave is a designer with 20 years of experience and deep expertise in digital strategy, UX design, and project management. He has worked for a diverse range of commercial clients, including HSBC, Pfizer, Bupa, and Yahoo!, and for many not-for-profit organizations, including Survival International, UNISON, and the UK Department for Education. As a seasoned practitioner, Dave brings strong commercial instincts and interpersonal skills to his work.

Top Skills

7Skills
  • User Experience (UX)20%
  • UX Audits20%
  • User Research20%
  • UX Design20%
  • Pharmaceuticals20%

Also works with

  • Financial UX
  • Google Analytics

Experience

  1. Jan 2017 — Present

    Digital Strategist and User Experience Consultant

    CyberLogical

    Led a digital transformation project for the FDA (a trade union in the UK). Guided the development of the organization-wide strategy that included acquisition, engagement, and retention of members and rethinking the entire digital user experience. Delivered a major overhaul of all digital channels for MIP, a division of the largest UK trade union, UNISON. Redesigned the company's digital user experience and digital membership engagement and set their overall digital strategy. Redesigned the donation process for Survival International, an international campaigning charity. The project included extensive interrogation of analytic data to understand current user behavior across different regions and countries.

  2. Jan 2014 — Jan 2017

    Business Director, Digital Strategy

    Mirum Agency (WPP)

    Led a successful bid to win a strategically important new account with HSBC’s commercial bank and developed a digital strategy for them. Played a key role in winning a multimillion-pound service design program for a global insurance client and developed its digital strategy. Developed the marketing strategy for HeathWallace, including the creation of a new financial services-focused insights unit. Created a highly successful new proposition focused on emerging technologies, such as augmented reality, artificial intelligence, and messaging services.

  3. Jan 2011 — Jul 2014

    Senior UX Program Manager

    HeathWallace

    Led a team of up to 10 UX consultants and designers to deliver a global program to redesign the interface for HSBC's application processes across all retail banking websites. Provided UX direction for teams across the globe. Headed up a multimillion-pound program to implement a new set of standards in UX and design across retail banking websites for HSBC throughout the Asia-Pacific region (16 countries). Designed, implemented, and refined a consistent UX and design process across multiple projects for HSBC in the UK and later extended across other parts of HSBC and other HeathWallace clients. Integrated SEO and social media into the UX practice at HeathWallace, ensuring a coherent end-to-end journey for users and, consequently, a maximum return on any digital investment by clients.

  4. Jul 2009 — Oct 2011

    UX Design Manager

    Refresh Wellbeing

    Managed a mixed team of staff, contractors, suppliers, and client-side teams, at times developing the account at a strategic level and, at other times, providing hands-on UX leadership, content strategy, and design direction. Delivered two closed-loop marketing portals for Boehringer Ingelheim across Europe. Defined and delivered the information architecture and UX for both. Implemented an innovative Pan-European digital media campaign for Pfizer’s Lipitor, the largest prescription drug brand in the world. Received excellent feedback from the client throughout the campaign. Delivered a Pan-European digital program across 11 countries for Aricept, another major Pfizer Brand. Served as the user experience, project management, and, at times, creative lead for the project.

  5. Jul 2009 — Nov 2009

    Sales and Marketing Director

    DVA Digital

    Introduced SEO, pay-per-click (PPC), and UX design as new service offerings to leverage the new web development business. Introduced a new project management process and standardization of documentation to facilitate these new service offerings. Secured relationships with existing clients and revived a key account. Implemented and managed PPC and SEO campaigns for several key clients, including G4S. Introduced new sales processes, including implementation of a new CRM system to help assess and prioritize leads and track the company’s sales pipeline. Delivered three large direct marketing campaigns that generated substantial new leads within my first three months at the company.

  6. Nov 2005 — May 2009

    Head of User Experience and Project Management

    Guava

    Managed a key department of project managers and UX specialists who delivered UX, SEO, and analytics work for major clients, including Fidelity, Wyeth, and Telstra International, and provided a significant share of overall revenue. Embedded UX into the project process and introduced new documentation, including functional specifications, project briefs, and user journeys. Designed a new booking process for the Ramada Jarvis website, creating complex workflows, wireframes, and technical specifications. The new process increased conversions by more than 50%. Redesigned the consumer portal for SMA Nutrition, part of Wyeth Pharmaceuticals. Developed a complementary communication strategy to support parents at different stages of parenthood.

  7. Mar 2003 — Feb 2005

    Senior User Experience Consultant

    Bryteworks

    Served as the lead UX consultant on a project for the Department of Education (DfEE), defining an information architecture for a school portal and amalgamating more than 100 separate websites. Conducted user testing, heuristic reviews, card sorting, and workshops for clients such as MORE THAN insurance and French Connections holiday rentals. Beat three larger agencies, winning the contract to design and develop a content-managed website for Skills Active, one of the UK's government-funded Sector Skills Councils. Worked in partnership with a technical consultant to win the contract.

  8. Nov 2002 — Oct 2003

    User Experience Consultant

    Yahoo!

    Managed and aggregated client requirements from a diverse range of departments throughout Europe and implemented them through a large team of developers in the UK and India. Wrote functional specifications and all aspects of information architecture, user interface design, and testing. Assisted in implementing measures to drive traffic and increase usage. Analyzed Yahoo!’s vast array of data and research to support recommendations to the client. Managed a complex client relationship with multiple stakeholders in the US and Europe, and a three-way vendor agreement between, Yahoo!, Tibco, and Tata.

Education

  • Bachelor's Degree in History

    University of Sheffield - Sheffield, England

    1992-1995

Certifications

  • Marketing Excellence Awards Nominee

    Chartered Institute of Marketing

    Jun 2016

  • Best Business Transformation (Website)

    Sitecore Annual Awards

    Sept 2013

  • Best Financial Services Site

    Sitecore Annual Awards

    Sept 2013

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