About
Hendry is a passionate UI/UX designer with over a decade of experience assisting companies in creating superior products. He has collaborated with various companies across different industries, from design agencies and local startups to large corporations. Experienced in designing for multiple platforms, including Android, iOS, and responsive websites/web apps, he employs an end-to-end design approach that addresses user and business challenges.
Top Skills
- UI Design20%
- Interactive Prototypes20%
- App Design20%
- Cross-platform UX20%
- Responsive Design20%
Also works with
- iOS App Design
- Design Systems
- Figma
Experience
Jan 2022 — Present
Senior Product Designer
Bank of Singapore
Led the UX and visual design of the entire corporate website redesign project with content designers, project managers, and various stakeholders from different business units. Designed the client-facing mobile app for private banking clients with the design director, focusing on the CIO insights and market research-related features. Participated in user testing sessions and interviews as part of the design process. Conducted design QA in every sprint to ensure the quality and standard of the finished product.
Dec 2021 — Present
Lead Experience Designer
Standard Chartered
Led the design process for a customer servicing user journey within the mobile and web platform alongside product owners, engineers, the business team, and scrum master. Delivered an end-to-end detailed user flow for the developers and ensured the design quality when released for internal demonstrations and testing. Collaborated with designers that handle different parts of the product to maintain design experience and consistency from various touchpoints. Participated in user interviews and research as part of the design thinking process.
Jan 2025 — Dec 2025
UX/UI Designer
L&R Investment Properties LLC
Designed and developed an interactive prototype for an investor pitch presentation within a tight three-week timeline. Built a comprehensive design system and handover documentation for both clients and engineering teams. Created custom branding assets, including graphics, icons, and illustrations, tailored to the product's identity.
Jan 2024 — Feb 2024
Senior Web Designer
D9 Network
Conducted competitor research to spot the company's strengths, weaknesses, opportunities, and threats. Defined clear content direction and information architecture to improve the browsing experience and content discovery. Designed a complete and responsive website for the client to increase brand awareness and conversion to use the technology. Created custom sets of icons and isometric illustrations to enhance web ae
Feb 2023 — Jan 2022
Visual/Web Designer
SkyHive Technologies Holdings Inc.
Increased brand engagement and click-through rate by 15-20% through the new web design. Created responsive design, user flow, and information architecture to improve the usability and discoverability of the content. Worked closely with the other team members to define the component library for the website.
Jan 2022 — Dec 2022
UX/UI Designer
Emanuele Molaschi
Explored the design and art direction of the product. Designed key screens and features for the product MVP. Provided key screens and user flows for the investors' pitching process.
Jan 2019 — Dec 2020
Product Designer
Chope
Redesigned the consumer-facing website to align with the branding, reducing the bounce and drop-off rate and increasing the engagement rate by 10-15%. Improved the conversion rate and end-to-end experience of the web and mobile application. This involves the restaurant browse and search, table booking process, delivery and takeaway landing page, and ChopeDollars loyalty program. Created and maintained a comprehensive cross-platform design system for B2C products. Conducted user testing, interviews, and other research methodologies as part of the design process. Created a comprehensive list of marketing materials such as EDM that caters to different types of users and scenarios. Collaborated with product owners, the internal marketing team, developers, and other designers. Conducted design QA in every sprint to ensure the quality and standard of the finished product. Assisted the team
Jan 2017 — Dec 2019
UI/UX Designer
Aleph
Assisted one of the biggest banks in Singapore to create their very first digital banking application for Thailand, Vietnam, and the Indonesian markets from the ground up. Developed a robust design system and hand-off documentation for designers, developers, business analysts, product owners, and management teams. Designed user flows for payment transfers and customer servicing features within the app. Participated in remote user testing sessions with local customers in Thailand, synthesizing the information with the team and applying that feedback to the design.
Jan 2014 — Feb 2017
Creative Designer
Tremor Video
Created storyboards and UI designs for interactive video ads for clients, including AMC, Blue Moon Beer, Coca Cola, Disney, Dodge, HBO, Home Depot, IHOP, JetBlue, Volvo, and many more. Developed and programmed the interactive ads using HTML5 and ActionScript 3.0 technologies. Created visual effects using Adobe After Effect incorporated with the interactive ad
Education
Bachelor of Arts Degree in Visual Communication
Loughborough University - Loughborough, United Kingdom
2013 - 2014
Diploma in Interactive Media
Nanyang Academy of Fine Arts - Singapore
2010 - 2013
Certifications
Design Thinking for Innovation
University of Virginia
Jan 2020
User Experience: Research & Prototyping
University of San Diego
Feb 2019
Ready to Bring Hendry Onto Your Team?
Tell us about the role and we'll set up the engagement — a single specialist who works inside your team, your processes, your tools.