Kalpesh Prithyani

Worked on rebranding and marketing a service platform offering freelancers job opportunities. Designed and developed a marketing website for a local gourmet bakery to help them take enterprise orders. Planned and led a brainstorming session with stakeholders to develop an MVP version of the product. Conceptualized a user flow, wireframes, and designs required for improving the platform's UX. Worked as a full-time employee and represented the agency in client meetings with the project manager.

Layed out the foundation for a design system, a storybook, and brand visuals to avoid future debts while handling DesignOps and promoting good design practices in the team. Designed the interface to support enterprise needs of managing employee accounts, which would drive millions of dollars of revenue every year. Implemented gamification using the Hooked Model to increase the count of daily active users and the retention rate of the product. This saw an increase in the DAU of 35%. Scaled up the product by identifying the growing needs of users and delivering them as features. Supported marketing team campaigns by creating enticing product visuals for social media, adverts, emailers, and landing pages. Strategized the architecture of Figma files and other design assets to improve design operations and reduce dependencies. Gained special expertise in maintaining a powerful yet flexible design system and updating it based on designer needs.

Helped a Codesmith team with client design requirements, ranging from research to prototype designs. Designed a modern-looking website for Hybrid Poker that fits the brand style and enables users to sign up and learn about their app while serving marketing needs. Oversaw the design operations at Recamov while working as a UX consultant, helped in hiring a design agency, and directed the design process for creating a remote job portal app. Created UI designs for an MVP version of the SHINC web app, which facilitates managing the docking and undocking of ships. Delivered a product video for Zenown to feature at their product hunt launch, along with multiple small clips for Instagram marketing. Designed and developed a responsive, interactive website for Sattva Solar to support their B2C services and a product video. Designed and developed a mobile app for a college admission drive that received a 4.8 rating with over 1,000 downloads. Led a marketing campaign for an early-stage startup that led to over 100 mobile app downloads. Created and executed content strategies for marketing campaigns of a startup accelerator firm. Created brands from concept to completion. Provided creative direction and drove brand standards for several startups.

Led the research, ideation, designs, and implementation of an MVP version of a product, along with a team of product managers and graphic designers. Brought innovation to the MVP version through unique visual styles while seamlessly integrating the brand identity and following the design system guidelines. Supported the developers with modular and reusable design components, which ensured pixel-perfect implementation. Created a mood board and directed a photo shoot of the product with an external agency. Designed micro-animations for the UI of a new e-scooter to ensure a smooth and engaging user flow.

Conducted user interviews by recruiting participants through a survey, offering incentives, and writing up an interview script that helped reveal interesting insights. Utilized the gathered insights to create user personas, wireframes, and interaction designs to support the integration of new features within the app. Designed the interface for an online directory of research publications by doing a desk study and understanding user needs. Improved the product's conversion rates by tracking user activities, i.e., daily metrics and user clicks, on the app and leveraging those findings while making design decisions. Delivered the project through end-to-end design process implementation, starting from research to testing and implementation.

Was commissioned to explore the new stroke animation feature introduced with Adobe XD. Created multiple real-world design examples of using stroke animation along with auto-animate. Wrote a blog and created a demo file with examples to help designers understand its potential. It was then published by Adobe on their platform.

Designed wireframes and provided creative directions for the website of Open Obvious, an open-source repository of in-house tools and practices. Gained a lot of experience communicating my design decisions and choices while collaborating with the design team. Crafted a set of illustration styles for showcasing case studies on the website. Built a website for their new product, Pause, using Figma and Webflow while ensuring consistency and modularity

Collaborated with the developer and project management team in creating user flows, wireframes, and high-fidelity prototypes to improve the experience of a web app. Art-directed a brand refresh that facelifted the company's identity and provided guidelines for the upcoming product line. Evangelized modern UI/UX processes and best industry practices to set up a solid groundwork for upcoming products. Created a playbook that documented the process and operations for the design team. Worked with the marketing team on social media assets, adverts, and landing pages, leading to an increase in lead generation and conversion rates. Led a revamp of a mobile app by conducting a heuristic evaluation to pinpoint problems users face and delivering a working UI soluti