About
Laurie is a skilled leader who drives unprecedented results. Starting from the ground up, she's a strong leader who leverages her ability to inspire results, focusing on prioritizing high-impact efforts. She has led both marketing and product management during her extensive career. Laurie has delivered B2B and B2C offerings for startups and enterprises, exceeding customer expectations, solving their most pressing challenges, and fulfilling new market opportunities.
Top Skills
- B2B Lead Generation20%
- Brand Marketing20%
- Content Strategy20%
- Marketing Plans20%
- Pricing Strategy20%
Also works with
- Sales Pitches
- Social Media Content
- Branding
- Content Marketing
- Email Marketing
- Pitch Decks
- Promotion
- Sales
- Web Content
- Customer Acquisition
- Business Development
- Growth
- Growth Marketing
- Growth Marketing Product Manager
- Growth Strategy
- Launch Strategy
- New Product Development
- New Products
- New Products & Services
- Product Growth
- Product Launch
- SaaS
- Enterprise SaaS
- SaaS Product Management
- SaaS Product Marketing
- Market Strategy and Research Product Manager
- Startups
- Startup Growth Strategy Development
- User Conversion
- Website Conversion
- Digital Marketing
- Product Analytics
- Management
- P&L Management
- Strategy
- Portfolio Management
- Solution Portfolio Management
- Agile Marketing
- IT Security
- Endpoint Security
- Planning
- Sales Growth
- Channel Strategy
- B2B Partnerships
- Partnership Strategies
- Strategic Partnerships
- Partner Management
- Partnership Analysis
- Channel Management
- Price Analysis
- Pricing Software
- Dynamic Pricing
- Competitor Analysis & Profiling
- Pitch Preparation
- Pitch Deck Consultant
- White Papers
- Writing & Editing
- Product Coach
- Business Strategy
- Business to Business (B2B)
- Product Leadership
- Change Leadership
- Team Mentoring
- Mentorship & Coaching
- Feature Planning
- Feature Prioritization
- Feature Roadmaps
- Minimum Viable Product (MVP)
- Competitive Strategy
- Chief Product Officer (CPO)
- Product Consultant
- SaaS Design
- Building Management Systems (BMS)
- Identity
- Social
- Websites
- Organic SEO
- Content Creation
- Direct Marketing
- Referrals
- B2B
- Funnel Marketing
- Marketing Programs
- Sales Funnel
- Campaign Management
- Content Management
- Media
- Cloud
- Monetization
- Monetization Models
- B2B Product Management
- Early-stage Startups
- User Experience (UX)
- Business Systems Analysis
- Healthcare Product Manager
- IT Business Analysis
- Customer Relationship Management (CRM)
- Dashboards
- Web Applications
- Managed Services
- Managed Service Providers (MSP)
- Target Market Strategy
- API Management
- ROI
- Microsoft Office
- Mentorship
- Partnerships
- Cybersecurity
- Mergers & Acquisitions (M&A)
- Sales Enablement
- Contract Negotiation
- Analytics
- Security
- Cloud Services
- Margin Optimization
- Negotiation
- Pricing Models
- Customer Success
- Strategy Planning
- Product Planning
- Marketing Strategy
- Marketing
- Technology Strategy & Architecture
- Strategic Planning & Execution
- Product Strategy
- Product Marketing
- Product Lifecycle Management (PLM)
- Project Portfolio Management (PPM)
- Product Management
- Software as a Service (SaaS)
- Software Development Lifecycle (SDLC)
- Access Control
- Profit & Loss (P&L)
- Single Sign-on (SSO)
- Authentication
- Networks
- Team Leadership
- Leadership
- Pricing
- Microsoft PowerPoint
- Microsoft
- Microsoft Excel
- Salesforce
- Freelancing
- Enterprise
- Business Analysis
- Feature Backlog Prioritization
- Product Roadmaps
- Go-to-market Plans
- User Research
- Business Models
- Product Design
- Product Frameworks
- Innovation
- Product Ownership
- Product Owner
- Waterfall Delivery
- Product Delivery
- Requirements
- Product Discovery
- Interim CPO
- Software Project Management
- Digital Project Management
- Scaled Agile Framework (SAFe)
- Mobile/Web Project Management
- Product Portfolio Manager
- Waterfall Methodology
- Advisory
- Digital Marketing Product Manager
- Digital Marketing Strategy
- Technical Product Management
- International Growth
- eCommerce
- Release Management
- Backlog Grooming
- Mobile Applications
- Web & Mobile Applications
- Roadmaps
- Business Cases
- Web Platforms
- Cross-functional Collaboration
- Integrated Sales & Operational Planning
- Operational Efficiency Improvement
- CTO
- Product Vision
- Brainstorming
- Competitive Analysis
- Competitive Intelligence
- Competition Research
- Market Research
- Market Research & Analysis
- Market Research Analyst
- Project Management
- Product Operations
- Fraud Prevention
- IoT Protocols
- SD-WAN
- Test Automation
- Data Analytics
- Machine Learning
- General Data Protection Regulation (GDPR)
- Internet of Things (IoT)
- Mobile Apps
- Mobile UX
- Mobile Data
- Mobile
- Android
- Professional Scrum Product Owner (PSPO)
- Data Analysis
- Manufacturing
- Teams
- BlueJeans
- Artificial Intelligence (AI)
- Building Operations
- Fintech
- Request for Proposal (RFP)
- AI Product Management
- Fundraising
- Risk
- Risk Modeling
- Regulatory Reporting
- Insurance Product Manager
Experience
Jan 2024 — Present
Chief Product Officer | Co-founder
Veyrdune Inc.
Founded a company to use digital intelligence to identify and quantify risk. Helped prioritize remediations for managed security services providers (MSSPs) by analyzing thousands of data points. Reduced loss ratios for cybersecurity insurance. Protected the GDP of nation-states by reducing bankruptcies. Managed both engineering and product management to create an offering that introduces scalable modernization and invaluable information to users.
Jan 1999 — Present
Head of Product Growth
Above Voice
Consulted on cybersecurity issues, strategies, and tactics, including business email compromise (threat detection and response), privacy (passwordless strategies), and overall cloud security architecture (and center of excellence). Established Florida business operations for the InteliGlas Smart Building platform, leveraging artificial intelligence to automate operations in office buildings, schools, and labs, working with commercial real estate, schools, and medical labs. Developed ROI modeling demonstrating how building owners can reduce their electrical costs by 30-45% and increase their net operating income and property valuations by millions. Developed climate offset models showing savings in relatable references.
Jan 2021 — Jan 2024
Senior Director of Product Management
Presidio
Doubled the average client value (ACV) by introducing 3-tier pricing and flex services. Elevated the cybersecurity brand with the introduction of Presidio MDR, a managed detection and response cybersecurity solution to detect and isolate cyber threats within minutes of detection. Improved investment decision-making by introducing product management methodologies and data-driven analysis of potential new offerings. Established new sales enablement tools and processes for the practices and portfolio teams, driving cross-functional offerings to meet market needs.
Jan 2016 — Jan 2018
Senior Director Product Management, Calix Cloud
Calix
Created over $25 million in new business while slashing costs and improving gross margins by over 30% to exceed 85% supporting over 18 million subscribers. Led a team of six people, including project managers, product managers, and solution architects. I launched two new Calix Cloud offers for network intelligence and analytics, including network-based systems and mobile applications. Coordinated with 24x7 engineering leveraging local and offshore resources. Managed stakeholder interactions, project managing to ensure smooth onboarding and revenue recognition processes. Created customer pricing incentives to move from legacy to new SaaS platforms. Created ROI models to demonstrate value to customers—tied with customer success to monitor and adjust programs to achieve the desired ROI.
Jan 2011 — Jan 2015
Director of Product Management, Communications Service Providers
Symantec Corporation
Managed a 3-year $1 billion plan for three security platforms—Next-Generation Network Protection (NGNP), mobile security, and MDM/MAM—solving network threat challenges, including identity, fraud, spam, compound threats, traffic analytics, and parental controls. Managed a global matrixed organization of key stakeholders across marketing and engineering to launch the $1 billion plan. Served as a thought leader for security in a network functions virtualization (NFV) architecture. Distinguished as Symantec's Top Talent in 2015, recognizing my cross-functional leadership skills. Created Symantec Sealed (Partner) Program for MDM/MAM, signing over 40 partners in six months.
Jan 2010 — Jan 2011
Account Executive
Aegis Mobility (acquired by Cogosense)
Led marketing and sales activities for Aegis Mobility, working with insurance companies, regulatory bodies, and partner manufacturers. Deployed a mobile endpoint distracted driving software and fleet management interfaces to mitigate liability and risk. Managed project evaluations with regulatory bodies using mobile apps for distracted driving. Worked with insurance company customers who wanted to reduce their enterprise customer risks.
Jan 2007 — Jan 2010
Director of Business Development, Convergent Communications
CGI Group
Wrote and implemented the business plan for Unified Communications, addressing telecom service providers as a sales channel for enterprise customers. Implemented an OSS/BSS infrastructure for software as a service (SaaS). Pioneered the testing center of excellence practice. Managed customer projects in test automation. Managed the projects for mobile, IP, and UC telecom services at Sprint, AT&T, and CenturyLink.
Jan 2005 — Jan 2007
Vice President of Business Development – Americas
Aepona (acquired by Persistent Systems
Ran national sales and marketing for Appium AB, exceeding partnering and revenue goals until they were acquired by Aepona. Managed a team of project managers, product managers, solution architects, and sales personnel to implement large service provider contracts. Established new partner programs for channel programs and sales.
Jan 2001 — Jan 2003
Senior Director of Marketing
Leapstone Systems (acquired by Motorola)
Delivered marketing support for over $20 million in revenues in the first 18 months for this startup. Reduced costs and improved margins by renegotiating contracts to less than 50% of the original costs. Branded the company (originally Comstellar Networks). Created pricing, generating $18 million in revenues. Managed partnerships, media, and events, coordinating channel programs, analysts and media sessions, and all sales enablement programs. Created an industry-leading mobile application provisioning system, leading a multi-vendor strategy for secure application delivery for telecom companies, working with Sun Microsystems, Appium, and Leapstone. Created and published the telecom services delivery system (TSDS) strategy for mobile applications working with Sun Microsystems on the Java 2 Mobile Edition platform, together with Appium and Leapstone.
Jan 1999 — Jan 2001
Director of Product Line Management
Nortel Networks
Created a 3-year service provider funnel of $700 million, leading a team of 160 people to create Nortel's first carrier-grade applications platform program based on SOA and web 2.0 (SaaS infrastructure). Managed directly project management, product management, and product marketing for the Managed Application Services Platform. Led the acquisition of Epicon for $300 million in June 2000 to incorporate a key remote delivery technology. Awarded Nortel Top Talent in 2001 in recognition of developing a significant business opportunity and completing a strategic acquisition in record time.
Education
Bachelor's Degree Equivalent in Business Administration
McGill University - Montreal, Quebec, Canada
1982 - 1986
Certifications
How to Boost Your Productivity with AI Tools
LinkedIn Learning
Jan 2024
Introduction to AI Governance
LinkedIn
Jan 2024
Certified Partner Integrator - InteliGlas Smart Building Technology
InteliGlas Corporation
Jan 2020
SPIN (R) Sales Training
Huthwaite International
Jan 2016
Ready to Bring Laurie Onto Your Team?
Tell us about the role and we'll set up the engagement — a single specialist who works inside your team, your processes, your tools.