Silvana Camacho Quintero

Led end-to-end brand development for Disney Imagineering's internal operations - from strategic brand architecture planning through creative execution across all touchpoints. Spearheaded strategic development and design execution of 'Create,' a comprehensive internal brand architecture serving 500+ creative professionals, establishing both the strategic framework and complete visual identity system. Managed stakeholder relationships and creative direction across department heads and executive leadership, presenting strategic recommendations and translating brand vision into tangible design solutions. Designed strategic brand frameworks, visual guidelines, and collaboration tools that enable seamless cross-team collaboration while maintaining brand consistency across all touchpoints. Led facilitation of strategic workshops combining brand strategy planning with hands-on creative sessions to foster alignment and drive innovative thinking. Created comprehensive brand training programs, including strategic guidelines and practical design resources, ensuring consistent brand understanding and application.

Developed the company's visual brand identity from scratch, which included personality, language and tone, tagline, and brand applications. Created visual concepts and designs that aligned with the brand's identity and met clients' needs and marketing objectives. Collaborated with clients and marketing teams to ensure that designs accurately reflect the brand's desired image and messaging.

Developed and created custom PowerPoint and Keynote presentations, templates, and content while adhering to brand guidelines. Designed a one-pager template according to the client's needs and marketing objectives. Designed a dark mode UI prototype and mockup that was both accessible and appealing.

Created engaging and visually appealing content for social media platforms, ensuring the content adheres to the industry guidelines and client standards. Developed various social media content like graphics, audiograms, and other forms of content. Brainstormed ideas for posts with the client and created graphics, visuals, and videos to accompany them.

Created the visual layout and graphic design of a slide deck presentation, including animations. The design included a templated version for any future presentation the client wanted to make. Made the presentation within Illustrator. Transferred the project into PowerPoint, Google Slides, and Keynote for the client, per their request to have the ability to present on different platforms. Created graphics and infographic reports within the presentation that effectively communicated complicated information in an easy-to-digest manner.

Developed a high-quality 2-minute motion graphic animation communicating the Adobe and Microsoft partnership. Followed branding guidelines to the letter while staying committed to the client's vision. Fulfilled all communication needs and creativity objectives that were mentioned in the client's brief. Impressed the client with the deliverables, and they expressed interest in moving forward with further projects.

Led a complete rebranding for the company in a crunch, taking less time than presumed. As a result, we improved our digital presence and captured more new clients than expected. Achieved alliances between the marketing and the product departments, reaching agreements that enhanced the brand presence without affecting expected deadlines. Oversaw the work of an entire design team of ten

Retained two crucial brands for the agency through a new agreement on deliverables and deadlines that best fit their needs and our capabilities. Implemented a new way of studying client concepts, reducing the processing time by 50%. Handled three advertising campaign projects, delivering all within the deadline.

Led a social media contest that translated into new users and significant ticket sales for Hotel Transylvania 3. Designated as an IAB awards 2019 nominee for best digital strategy for the film, Venom. Delivered design solutions under strict brand guidelines and extremely tight deadlines

Oversaw the branding of the Bcha campaign "Bchangemakers" which raised more than £8,000 in the UK in 2018. Managed the efficient use of project budgets in the £3,000–£30,000 range. Led a team of three designers to develop layout, graphics, and production materials while helping clients cut costs by an average of 15%.

Handled all daily production for a high-volume account. Developed 250+ graphic design projects (catalogs, brochures, presentations). Produced extensive materials using Photoshop, Illustrator, and After Effects.

Collaborated, brainstormed, and strategized with the marketing team for a wide range of materials, including the website, presentations, internal communication, newsletters, and marketing materials. Worked independently and cooperatively on multiple projects with the marketing team, meeting deadlines and budget constraints. Developed 350+ graphic design projects (ebooks, marketing material, presentations).

Designed the overall layout and aesthetic for websites. Developed interactive mockups of the site for client approval. Created visual imagery for websites and ensured that they were aligned with clients' branding.

Spearheaded the pre-press preparation of files for printing. Executed assignments within the relevant project deadline. Produced attractive and effective designs for all media.