About
Silvana is a Senior Brand Designer and Strategist with 10+ years of experience building brands from concept to execution for Disney Imagineering, Sony Pictures, and startups. She specializes in comprehensive brand systems positioning, visual identity, and campaigns that drive business results. At Disney, Silvana led brand development for 500+ creatives; at KIRU, her refresh drove client acquisition; at Sony Pictures Colombia, she earned a 2019 IAB Award nomination.
Top Skills
Weighted by years of hands-on experience.
- Branding — 11 years23%
- Adobe Creative Suite — 11 years23%
- Advertising — 9 years19%
- Animation — 9 years19%
- Motion Graphics — 8 years17%
Also works with
- Creativity
- UX Design
- Figma
Experience
Jan 2024 — Jan 2025
Brand Designer
Qubika
Led end-to-end brand development for Disney Imagineering's internal operations - from strategic brand architecture planning through creative execution across all touchpoints. Spearheaded strategic development and design execution of 'Create,' a comprehensive internal brand architecture serving 500+ creative professionals, establishing both the strategic framework and complete visual identity system. Managed stakeholder relationships and creative direction across department heads and executive leadership, presenting strategic recommendations and translating brand vision into tangible design solutions. Designed strategic brand frameworks, visual guidelines, and collaboration tools that enable seamless cross-team collaboration while maintaining brand consistency across all touchpoints. Led facilitation of strategic workshops combining brand strategy planning with hands-on creative sessions to foster alignment and drive innovative thinking. Created comprehensive brand training programs, including strategic guidelines and practical design resources, ensuring consistent brand understanding and application.
Jan 2023 — Jan 2023
Branding Strategist for Fintech Consultancy
Firefly Growth Inc
Developed the company's visual brand identity from scratch, which included personality, language and tone, tagline, and brand applications. Created visual concepts and designs that aligned with the brand's identity and met clients' needs and marketing objectives. Collaborated with clients and marketing teams to ensure that designs accurately reflect the brand's desired image and messaging.
Jan 2023 — Jan 2023
Graphic Designer
TreasurySpace LLC
Developed and created custom PowerPoint and Keynote presentations, templates, and content while adhering to brand guidelines. Designed a one-pager template according to the client's needs and marketing objectives. Designed a dark mode UI prototype and mockup that was both accessible and appealing.
Jan 2023 — Dec 2023
Marketing Designer
Alexa Buckley
Created engaging and visually appealing content for social media platforms, ensuring the content adheres to the industry guidelines and client standards. Developed various social media content like graphics, audiograms, and other forms of content. Brainstormed ideas for posts with the client and created graphics, visuals, and videos to accompany them.
Jan 2023 — Jan 2023
Visual Designer
Osso Capital LLC
Created the visual layout and graphic design of a slide deck presentation, including animations. The design included a templated version for any future presentation the client wanted to make. Made the presentation within Illustrator. Transferred the project into PowerPoint, Google Slides, and Keynote for the client, per their request to have the ability to present on different platforms. Created graphics and infographic reports within the presentation that effectively communicated complicated information in an easy-to-digest manner.
Jan 2023 — Jan 2023
Motion Designer
Flinch Creative LLC
Developed a high-quality 2-minute motion graphic animation communicating the Adobe and Microsoft partnership. Followed branding guidelines to the letter while staying committed to the client's vision. Fulfilled all communication needs and creativity objectives that were mentioned in the client's brief. Impressed the client with the deliverables, and they expressed interest in moving forward with further projects.
Jan 2021 — Jan 2022
Senior Brand Designer
Kiru
Led a complete rebranding for the company in a crunch, taking less time than presumed. As a result, we improved our digital presence and captured more new clients than expected. Achieved alliances between the marketing and the product departments, reaching agreements that enhanced the brand presence without affecting expected deadlines. Oversaw the work of an entire design team of ten
Jan 2020 — Jan 2020
Creative Director
New Sapiens
Retained two crucial brands for the agency through a new agreement on deliverables and deadlines that best fit their needs and our capabilities. Implemented a new way of studying client concepts, reducing the processing time by 50%. Handled three advertising campaign projects, delivering all within the deadline.
Jan 2018 — Jan 2019
Digital Designer for Sony Pictures Colombia
Indexcol
Led a social media contest that translated into new users and significant ticket sales for Hotel Transylvania 3. Designated as an IAB awards 2019 nominee for best digital strategy for the film, Venom. Delivered design solutions under strict brand guidelines and extremely tight deadlines
Jan 2017 — Jan 2018
Senior Designer
The Fable Bureau
Oversaw the branding of the Bcha campaign "Bchangemakers" which raised more than £8,000 in the UK in 2018. Managed the efficient use of project budgets in the £3,000–£30,000 range. Led a team of three designers to develop layout, graphics, and production materials while helping clients cut costs by an average of 15%.
Jan 2016 — Jan 2016
Digital Designer
3 MINDS
Handled all daily production for a high-volume account. Developed 250+ graphic design projects (catalogs, brochures, presentations). Produced extensive materials using Photoshop, Illustrator, and After Effects.
Jan 2013 — Jan 2015
Graphic Designer
Bioaccess
Collaborated, brainstormed, and strategized with the marketing team for a wide range of materials, including the website, presentations, internal communication, newsletters, and marketing materials. Worked independently and cooperatively on multiple projects with the marketing team, meeting deadlines and budget constraints. Developed 350+ graphic design projects (ebooks, marketing material, presentations).
Jan 2012 — Jan 2013
Web Designer
Sainet
Designed the overall layout and aesthetic for websites. Developed interactive mockups of the site for client approval. Created visual imagery for websites and ensured that they were aligned with clients' branding.
Jan 2011 — Dec 2011
Graphic Designer
Publicaciones Comerciales
Spearheaded the pre-press preparation of files for printing. Executed assignments within the relevant project deadline. Produced attractive and effective designs for all media.
Education
Master's Degree in Branding
West London University - London, United Kingdom
2016 - 2017
Bachelor's Degree in Graphic Design
Universidad del Norte - Barranquilla, Colombia
2007 - 2011
Certifications
BrandCamp with Andy Stalman
Esden Business School
Jun 2024
Creativity
Nogma
Feb 2020
Inbound Marketing
Hubspot
Jun 2018
Motion Graphics
Taller de Arte Digital
Jan 2015
UX Design Course (Career Foundry)
Universidad Jorge Tadeo Lozano
Feb 2012
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