About
Vinícius is a UX designer with over 12 years of experience working with agencies and creating products that reach more than 50 million unique visitors per month. He always connects user research and strategic insights to concepts and prototypes that make technology meaningful, valuable, and easy to use. Vinícius has a bachelor's degree in journalism with significant experience in content strategy.
Top Skills
Weighted by years of hands-on experience.
- User Research — 12 years20%
- Product Strategy — 12 years20%
- Digital Product Design — 12 years20%
- Content Strategy — 12 years20%
- UX Design — 12 years20%
Also works with
- Mobile UX
- Design Systems
- Figma
Experience
Jan 2022 — Present
Designer
Visa
Designed an Android application for payment terminals used across several countries for several acquirers and merchants. Built a design system used in many payment applications by different acquirers over the world. Supported the implementation of the UI across different development teams in different parts of the world.
Jan 2019 — Mar 2022
Senior UX Designer
Freeletics
Redesigned the app onboarding, conversion rate optimization, and basket size stability. Created data analysis and growth hack strategies that increased conversion rate by 40% compared to the control group in just one experiment. Supported the foundational user research and ran a design sprint used to reference product strategy.
Jul 2018 — Sept 2019
Senior Product Designer
Shore
Created a design system and redesigned key features for booking management, like dashboards, client management, calendar, booking process, and others. Redesigned the iOS App that became recommended in the App Store after partnering with the Apple developer program. Redesigned a white label booking experience that leveraged customer bookings.
Jan 2017 — Nov 2018
Product Owner
Experian
Created user research and product strategy for a new credit score app with more than 60 million potential users. Crafted interaction design for a hybrid mobile app with particular care about sensitive data and accessibility. Led a team as product owner, managing five engineers, two designers, and delivered successfully from zero to the first version of the app in production in six months.
Dec 2014 — Dec 2017
Senior User Experience Designer
Globo.com
Created a design system and key features for a cloud-based CMS used by more than 40 products by the most extensive media company in Latin America, visited on average by more than 50 million unique visitors per month. Provided support to an online voting system used in the biggest reality show in Brazilian TV (Big Brother) that supported more than one million votes per minute. Designed a library of components to be used by hundreds of developers that could reuse and customize components made by other developers internally.
Jan 2012 — Feb 2015
Information Architect
Gazeta do Povo
based on a free model with paywalls. Created a new functional ontology and managed the content migration to a new platform that helped the portal grow as one of the most viewed newspaper websites in Brazil. Redesigned the digital experience of the cultural guide of the newspaper and focused on an optimal experience for subscribers with exclusive benefits.
Feb 2008 — Sept 2012
UX Lead
Mirum
Led a UX team with specialists in interaction design, UX research, SEO, and content strategy. Responsible for hiring, team development, overall UX process, presentations for clients, and technical assessment for projects. Redesigned O Globo and Extra online, two of the most prominent newspapers in Brazil. Also planned and executed user research, including usability tests. Designed several products such as social networks, mobile apps, intranet, games, eCommerce sites, and campaigns for clients like HSBC, Ford, Johnson & Johnson, and Coca Cola among other famous brands.
Education
Bachelor's Degree in Communication Sciences
Pontifical Catholic University of Paraná - Curitiba, Brazil
2005 - 2009
Certifications
DHS Trusted Tester Certification
US Department of Homeland Security
Jan 2023
Designing with the Mind in Mind
Jeff Johnson
Dec 2016
Measuring User Experience
Nielsen Norman Group
Jan 2015
Analytics and User Experience
Nielsen Norman Group
Jan 2015
Usability Testing
Faber Ludens Institute
Jan 2009
Information Architecture
Jump Education
Jan 2008
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